Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. Email remains the foremost advertising and marketing channel for many businesses. It’s the mightiest online marketing technique out there that allows you to interact with your audience and promote your business in a very simple yet efficient way. Crafting personalized offers for people who have subscribed to your email list gives you an edge over your competition.
Email marketing doesn’t have any pricey overheads – indeed, it even saves paper and postage! Its analytics bit is even more exciting. The ability to monitor opens, clicks and other interactions with your email marketing campaign gives you special powers – you can steer your content, design and central message in the desired direction.