How do search engine optimization (SEO) works?

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SEO or search engine optimization is the process by which a website is optimized so that it can appear on the first page of a search engine. The process by which SEO works is a bit complex, as it consists of various factors, but it is quite useful for startups and businesses as it helps them in getting a wider audience. There are various SEO services company India that works with the sole purpose of optimizing the websites of various organizations and startups so that they can get the right audience and viewers.
How does SEO work?
Apart from SEO services, there are even PPC services that are quite similar to SEO. It is known as pay per click and is a paid strategy of improving your ranking on the search engine. But nothing is more powerful than SEO. So let’s know how SEO works.
Firstly, the search engines scan a website in order to know the type or the genre of the website. After that, whenever a user types a keyword that is present on the website, the search engines l display the websites in the results page, so that the user can choose his target website for seeking relevant information related to his query.
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