Influencer Marketing Platform Market

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Various factors such as the customers’ shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software are expected to drive the adoption of the influencer marketing platform market.

The influencer marketing platform market accounted for US$ 4.8 billion in 2019 and is anticipated to register a CAGR of 35.6%.

The report "Global Influencer Marketing Platform Market, By Offering (Solution, and Service), By Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, and Others), By End-User (Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Goods, Travel & Hospitality, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029”.

Key Highlights:

• In November 2020, Launchmetrics acquired Parklu, a Chinese influencer analytics platform. The acquisition will help Launchmetrics develop a foot

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