Maxima Professional Hair Colouring Cream. Professional hair coloring cream based on an innovative technology that makes the colour last longer, protecting and strengthening the hair fibre. Treating formula enriched with Creatine, which develops a repairing and protecting action, and Ceramides, which lead the pigment deeply into the hair and lock in colour while rebuild the cuticle. A vanguard product that grants better colour durability, extraordinary brightness, perfect uniformity, maximum reliability, total grey coverage, exceptional softness and combability. An exclusive selection of fashionable, intense and vibrant shades.