MICHELLE SALINS ATHLETICA

We celebrate and advocate life in an unapologetic way!
And prompt you to sweat in style.

Our STORY

MICHELLE SALINS, has been a lifestyle brand that combines elements of luxury & style. Founded by Michelle Salins, who propelled the business with attentive service, refined silhouettes and talent for embroideries, consistently growing the brand & created a unique identity for its quality products & lifestyle approach. The brand’s participation at select fashion weeks such as Miami, New York & Rome set the motion to successfully sell globally especially in the segments of Bridal, Evening Couture, designer brunch & high-tea apparel.

In 2016, Michelle was awarded the prestigious New Talent Haute Couture Award at Alta Roma Alta Moda.

Michelle was born into a multi-cultural family where sport & travel played a key role in her growing up years. Having trained as a professional Jazz dancer, Michelle has always had a keen interest in designing for comfort, fit & style.