What influences buyers to make a purchase?
At first, it’s their needs. But what makes their purchasing decision concrete, repetitively strong towards a certain store and brand?
Since the buying journey is a two-way process, a purchaser is directly influenced by the seller. It could be a brick and mortar store, an online eCommerce store, or even a business to business partnership for certain services.
Here the seller is an eCommerce business in the case of eCommerce stores/websites.
And it hits hard when your brand new eCommerce website fails to convert visitors into buyers. It becomes essential to understand the pain points behind this.
This blog post intends to get you through the eCommerce website journey. To make you aware of the possible reasons for failure behind this failure to reach customers’ understanding and fail to convince them for a purchasing decision.
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